
SOFT PIVOT ™
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SOFT PIVOT™
Transform your business, so you can put yourself and your brand, first.
Let’s face it. When you choose to stay on the service provider, tapped client capacity and business chaos hamster wheel… there’s the constant urge to just burn it all to the ground and start over. But here’s the thing… everything you’re searching for: visibility, community, financial diversity, and time freedom… exists on the other side of Soft Pivot™.
Pursue the Pivot ☁️
Pursue the Pivot ☁️
Does this sound familiar?
(I know it will, but I have to ask anyway. Don’t @ me!)
You’re trading time-for-money, leaving your brand’s profit potential little room to breathe because you can only take on so much before burn out creeps in.
You’re trading time-for-money, leaving your brand’s profit potential little room to breathe because you can only take on so much before burn out creeps in.
You’re trading time-for-money, leaving your brand’s profit potential little room to breathe because you can only take on so much before burn out creeps in.
You’re trading time-for-money, leaving your brand’s profit potential little room to breathe because you can only take on so much before burn out creeps in.
You will softly transition your services into more scalable offers, empowering you to evolve into a B2B Creator Brand
SO YOU CAN INCREASE YOUR TIME FREEDOM IN 90 DAYS
REDEFINE YOUR VISION
Analyze your current business model and lifestyle operations to set up the future of your brand through reflection, goal setting, discovering your POV and auditing your current offer suite.
DWY OFFER DEVELOPMENT
Design your done-with-you offer with the signature Soft Pivot framework including: the transformation, price, and format. Submit it in Slack for personalized feedback and support.
SOFT PIVOT™ S.C.O.P.E.S
Build the scope and clean up the workflows for your DWY offer including onboarding, offboarding, delivery, tools, and support.
SELL 1 BETA SPOT
Craft the messaging of your renewed DWY offer, so you can plan compelling and impactful content that builds momentum to sell 1 BETA spot.
Revitalize, Not Rebuild.
You don’t have to burn your current business to the ground to be a B2B Creator Brand. You’ve done the work to elevate your skillset, create connections and learn the ins and outs of the entrepreneurial journey.
Now, leverage that to create time to put yourself and brand first, so you no longer have to put your growth on hold and hide behind the scenes of your clients’ dreams.
Meet Emily!
BEFORE
With building a thriving brand and web design studio, she was at her capacity with client projects that kept her behind the scenes and didn’t have a foundation to establish her own personal brand presence.
TIME CAPPED BRAND DESIGN STUDIO OWNER
AFTER
MOTIVATED AND DRIVEN CREATIVE STRATEGIST
Now she has made a complete mindset shift while discovering her own POV, showing herself and personality through content, and confident that if she decides to change anything about her business — her community will follow.
Meet Ylani!
BEFORE
OVERWHELMED COPYWRITER
After DFY copywriting project overwhelm, she burned her business to the ground and went back to the 9-5 grind.
AFTER
CONFIDENT BRAND MESSAGING STRATEGIST AND MENTOR
Showing up as the leader of her brand, she re-opened with DWY intensives, established a flexible capacity, fell back in love with her business and even launched her freebie, newsletter and other offers in less than one month.
You don’t have to feel burnt out all the time in your business…
For once, build a thriving business that puts you and your brand first.
The nitty gritty. See what it’s all about ⤵️
☎️ Group Coaching Calls
Dive into bi-weekly group coaching calls for 6-months to take action in real time. Each session is designed to push you forward, with video replays and private podcast available to ensure you never miss a beat.
✍🏼 Pivot-worthy Resources & Tools
Each week, you’ll gain access to re-recorded training modules, workbooks, customizable Notion template, and guest trainings that are meticulously crafted to guide your journey.
🌟Community Support
Join The Creator Cloud, an always-on community Slack channel with a cohort of peers. Together, you'll grow, support, pre-submit questions for calls, celebrate and collaborate, paving the path to your renewed love for your business.
📚 Weekly Submissions for Feedback
Benefit from hands-on support, collaboration and personalized feedback from Morgan, to make sure you're making moves that align with your goals.
🤠 Private 1:1 Session
As a milestone incentive of the program, every member will get an invitation to schedule a private, one-on-one, 30-minute check-in call with Morgan, so we can personalize your journey and progress your transformation.
💸 Flexible Payment Options
Ease into your investment with monthly payment plans.
Choose Your Soft Pivot™ Path
Bi-weekly group coaching calls
Pre-recorded trainings and resources
Weekly Submissions with personalized feedback
Always on community support Slack channel
Private Podcast for trainings and call replays
6 month access to everything
BONUS: Guest expert trainings and resources
PAY AS YOU GO
Monthly Payment Plans
4x $500
ONE TIME PAYMENT
$1800
Pay in Full
Bi-weekly group coaching calls
Pre-recorded trainings and resources
Weekly Submissions with personalized feedback
Always on community support Slack channel
Private Podcast for trainings and call replays
6 month access to everything
BONUS: Guest expert trainings and resources
Hey, I’m Morgan!
After leveraging 10 years of experience in the creative industry, freelancing and running my business for 4 years, I escaped the time constraint, client project overwhelm and saturated service provider cycle by transitioning my time-for-money business into a B2B Creator Brand.
I did this by taking my business that I’ve already built over the years and softly transition bits and pieces to help my schedule become more flexible to give me more time to create content and gain visibility.
How I did this:
Redefine the vision and goals I had for my life and how I wanted to be seen as a leader
Restructure my done-for-you services into done-with-you offers that give me time freedom, so I can focus on content creation and my own brand
Discover my own unique perspective and insight to share with my community that establishes credibility
Design a content plan with workflows that embodies a Creator Brand
Manage my energy and tasks to ease the chaotic transitional phase
I’m here to empower and guide you, so you can expedite the process and get closer to getting paid to be yourself. Together we’ll pioneer a shift towards the future of B2B Creator Brands, filling it with resilient, personality-driven, and profit-forward brands that lets you put yourself and your brand first.
With Soft Pivot™, you will…
Have a clearer outlook on your future business and life goals to establish purpose behind every action you take.
Cultivate a diverse offer suite that enhances your potential of building multiple income streams and provides time flexibility, so you can put more effort into your own brand.
Discover your own unique niche by taking your existing skills and strengths that provide solutions to your community.
Have more control of your daily operations, so you can be present in your life while focusing on creation vs. client project delivery.
Woah woah woah, put down the matches.
When you feel burnt out from the hustle, it’s easy to feel the need to burn it all down and start from scratch. You don’t have to burn your business down to the ground to transition into a Creator Brand. Instead you can make refinements in your offer suite based on your skillset, community, POV and future goals.
The Soft Pivot™ group program provides co-creation and support through the process, so you don’t have to make decisions alone.
But I’m new…
Having industry expertise or a specific skill can offer solutions to other businesses, therefore you can become a Creator in any field.
The Agency Owner
Who wants to remove themselves from “wearing all the hats” in their business and into growing a personal brand, establish thought leadership, and diversify their income with personality and perspective.
The Service Provider
Ready to escape client-project-purgatory, give their own brand the love it deserves, step out from behind the scenes and into their own higher level of expertise.
The Corporate Worker
Ready to branch out from the 9-5 grind, leveraging existing skills to build an online presence and new career journey, so they can live life on their own terms.
The Aspiring Creators
Wants to finally make the leap to go out of their comfort zone, monetize their skills or perspective by utilizing a personal brand and build a solid business foundation.
THE TRANSFORMATIONS ☁️
THE TRANSFORMATIONS ☁️
“Soft Pivot really built my confidence on taking my business to the next level!
Morgan has a way of making you feel confident! The information she provides is very helpful and reassuring. The workbooks are informative and an incredible way to brainstorm your transformation!”
Sammy, Photographer & Mentor
“Reminding myself of the kind of work/life I want to have and that I can rest AND make money.
You were phenomenal, I always felt like I could ask a question or get guidance that was actionable. I've been in a lot of really vague group programs. The presentations, workbooks and live coaching were all so invaluable in curating the chaos.”
Karen, Web Design, Brand Photography & Internet Bartending
“Releasing originality instead of fitting into a box…
I had the problem of being very corporate, project manager lingo -- so being able to figure out and tap into who I am and who I want to be to weave it into my brand to connect with others and be creative with offers.”
Sylvia, Momentum Manager
Your Must-Know Questions Answered
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It's for burnt out service providers who are ready to jump off the business chaos hamster wheel and build more scalable done-with-you offers to increase additional revenue streams and gain more time freedom in your business.
You feel stuck or stagnant in growing your brand because you don’t have time to market yourself, busy with time-for-money projects for clients and left at the end of the day debating on working on your own business or spending time living your life. It’s possible to do both!
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Soft Pivot™ is a group program that has a strategic curriculum that focuses on a sustainable, realistic and intentional transition to a more scalable B2B Creator Brand business model.
I provide pre-recorded lessons and frameworks that are adaptable to your unique business, offering personalized, “no BS” support and you’ll have the opportunity to collaborate and support peers in this new community. This is a co-creation and open discussion.
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You'll redefine the clear vision for how you want to grow your business, audit your current brand, discover your POV, set goals, craft a done-with-you offer with messaging, and book 1 BETA client.
After you've met the Soft Pivot success criteria and complete the program, you'll have access to bonus trainings to revive content to sell your offer, embody a Creator brand, scale your offer to 1-to-many, and add additional income streams to your business.
Plus, you'll gain access to expert trainings to learn how to elevate other areas of your brand and business.
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Soft Pivot™ includes:
Bi-weekly group coaching calls (Tuesdays @1pm CST)
Pre-recorded trainings & resources
Weekly submissions with personalized feedback
Always-on Community support Slack channel
30-minute private 1:1 session with Morgan
Private podcast for trainings & call replays
Guest expert trainings
Group challenges & prizes
6-Months access to EVERYTHING (starting September 10)
Original program investment is $2500.
The waitlist presale saves $800 until August 25th.
Monthly payments are also included to ease the investment!
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The group coaching calls are on Tuesdays at 1pm CST starting September 10th and continue for the next 6-months.
If you’re not able to make it — you can pre-submit questions via our community Slack channel and watch or listen to the replays thru the Soft Pivot private podcast.
There's also weekly on-demand coaching in Slack and submissions for feedback.
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You’re not stopping any client work you already have. You’re rebuilding the foundation behind-the-scenes. You’ll take an existing offer, restructure it to be a done-with-you to open time capacity and establish credibility.
As you work with current clients, you will start to introduce your refined offer. Once you’re able to get it into a well-oiled machine and bring in recurring income, you will gain time to prioritize your own brand and might consider other sources of income or visibility like digital products, brand partnerships, and more.
Completely stepping away from client projects isn’t financially safe unless you have other sources of income.
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There’s an always-on community channel for coaching and support with peers, weekly submissions for personalized feedback, live group calls, one private session with Morgan.
There’s a lot of hands on support from Morgan in this program.
Additionally, multiple ways to tune into the program such as private podcast and video replays.
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Soft Pivot prepares you for becoming a B2B Creator Brand by developing a done-with-you offer that allows for more time freedom in your business and gives you more room to scale your income.
Then building up your B2B Creator Brand will be a crucial element to gaining more visibility, building a larger audience, and establishing leadership in your industry.
I believe anyone who posts so social media is a content creator, though instead of going the influencer route, you're providing solutions to other businesses, just in multiple different formats!
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The program is built to help you softly transition your services based business into a B2B Creator Brand offer model in 90 days.
Though you can watch all of the pre-recorded lessons, develop your offer, and get your first BETA client within just a week, if you put in the work!
Soft Pivot™ is an intentional process, so with the 6-months access to the program and coaching, you can take your time if you wish.
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Due to the nature of this program, there are no refunds. I’m also here to help guide you through the program to make sure you get most out of your investment and time! Though I offer monthly payment plans, chargebacks or refusal to pay will not be accepted.
Please do not go in debt to be part of this program or put yourself into a sticky financial situation. Upon sign up, read and accept the terms and conditions.

INSTEAD OF THINKING ABOUT YOUR PIVOT, IT’S TIME TO TAKE ACTION
Softly transition your done-for-you services into more scalable done-with-you offers to increase your revenue streams and gain more time freedom.
You and your brand deserve it!