Business and Marketing Strategy for Creative Service Providers, Founders and Creators Designing Their Business on Their Terms
BASED IN CHICAGO SUBURBS — SERVING WORLD WIDE
Your business worked… until you outgrew it.
Through strategic business pivots and lifestyle systems, I’ll help you evolve what you’ve built without starting over, so you can stop trading hours for dollars, build offers that actually convert, show up as your full self and finally have breathing room to live the life that fuels your work.
“Morgan has such a gift for seeing the bigger picture and helping you refine your ideas in a way that feels true to you. She doesn’t just give generic advice, everything she suggests is super tailored and actionable.”
ANGELA SAUCEDA
You've built a business, but it's not working the way you need it to anymore.
Maybe you're exhausted from the client work that pays the bills but drains your creative soul. Or you're sitting on a vision with no clear path to monetize it. You might have followers but no business foundation, or ideas spilling out faster than you can act on them.
Change is needed — you know that. But you're afraid of choosing wrong, failing, starting over, or losing what you've already built.
Evolution doesn't require reinvention.
You don't have to erase what you've created or tear it down to start from scratch. You need strategic restructuring—a way to pivot your offers, refine your positioning, build sustainable systems, and create a business model that actually supports your life and creative fulfillment.
I'm Morgan Markowski—business and marketing strategist, creator, and founder of Soft Pivot®.
I help burnt-out service providers and multidimensional entrepreneurs evolve their businesses through intentional pivots, not dramatic rebrands.
Together, we'll clarify what's next, restructure what's not working, refine your offers, build content that converts, and create a business that actually supports the life you want to live.
The Soft Pivot® Philosophy
Intentional transformation. Not overnight reinvention.
A Soft Pivot® is about amplifying what’s working and restructuring what’s not. It isn't about abandoning what you've already built. It's the understanding that hitting a roadblock doesn't mean you have to burn everything down and that you’ve failed. Instead, you realign, restructure, and rebuild as your business and life evolve through different seasons.
This is a natural phase entrepreneurs go through while they evolve and grow their brands. You let go of what no longer fits and step into what actually works for you now. It's liberating. You free yourself from what you thought you had to do and instead create your own path based on your values, needs, desires, and vision in this moment.
It's where decisive action creates clarity, where your creative identity expands instead of shrinks and your business stops consuming your life — it supports it just as you’ve always wanted it to.
How I Can Support You
Pivot Proof
Build a content plan so clear you can evolve while showing up consistently and confidently—even before everything feels figured out.
Self-Paced Course
Soft Pivot®
Self-Guided Studio
DIY frameworks, templates, & tools to help founders and creators make intentional, low-risk shifts in business.
Momentous
Business & Marketing Strategy Retainer
Deep-dive transformation for service providers and founders ready to restructure their business model, refine their offers, and build sustainable systems that support real growth.
RESOURCES
Pivot Curious?
Start Here.
You might not be 100% sure if you need to do some restructuring or just need to take a vacation. But these resources will help you figure that out without spending a dime.
Curate the Chaos
Email Newsletter
A weekly letter for creative entrepreneurs who want actionable insights on pivoting your business, refining offers, creating personality-driven content, and building a life-backed business—without fluff or hustle.
Audio Course and Workbook
Create a pivot plan to guide your first steps into restructuring your offers to support your vision.
Pivot With Purpose
Video Workshop
How I built my course in public and how you can create a digital product development plan and marketing strategy so clear, you'll want to post about it before it's even done.
Pivoting Out Loud
Video and Audio Podcast
A podcast exploring identity, creativity, and the personal shifts behind modern entrepreneurship. Real conversations about what it actually takes to build a creative business that supports your life.
Listen to Dear Creator
Blog
Educational and insightful experiences for entrepreneurs ready to evolve into the new version of their brand — free flexible frameworks, guest interviews, case studies, step-by-step guides and more.
Free Business and Marketing Insights
Let’s Work Together
If you're interested in working with me, complete the form with a few details about your goals. I’ll review your message and get back to you ASAP.
Or email me directly at hello@morganmarkowski.com.