Dear Creator,

If you’ve been craving something deeper or fulfilling within your work — not just creating to create, to make sales, or because you think you have to show up on social media… but because you actually want to say something that builds your authority or makes people pause and think, this episode’s for you!!

The online space is constantly shifting (more now than ever) and it’s not just about posting content anymore. It’s about creating conversation — sharing perspectives, research, and ideas that shape how people see things. How YOU see things.

So if you’ve been wondering how to step into that next version of your creative self — the one who’s not just posting, but leading the conversation — you’re going to love this episode.

Alexa Phillips is back!!! She was on Dear Creator back in December of 2024 where we talked all about Future proofing your business and working with AI — not against it. Add the episode to your queue!

Alexa a strategist, creator, educator & multi-passionate creative.

She is the founder of Bright Eyes Creative, a consultancy that helps founder-led consumer brands and creators own their voice and build a platform through content marketing and media strategy.

She is also the author of Culture Slant, a weekly newsletter that explores creativity, culture, and the trends shaping how we work, think, and make.

Highlights

Alexa’s evolution from journalist to creator and media founder.
What defines a “media company” in today’s creator economy.
The story behind her viral TikTok on entrepreneurial journalism.
Balancing visibility, criticism, and credibility online.
The difference between marketing content and authority-building content.
Honest thoughts on Substack vs. Beehiiv and platform ownership.
Why “cross-posting is dead” and how to tailor each platform’s storytelling.
How creators can use data and POV to shape cultural conversations.
The messy middle of building a media brand and staying consistent.
The future of creator trust, media credibility, and independent journalism.

TL;DR

We dive deep into how creators can evolve into trusted media voices through entrepreneurial journalism which is blended by content creation, research, and storytelling to build authority in the noisy online space.

Alexa shares her journey from B2B marketing to building her own media company, the lessons from her viral video, and how creators can use long-form, research-backed content to stand out, establish authority, create impact, and own their narratives.