5 Ways to Create Content About Your Brand Pivot Without Losing Your Audience

The biggest mistake I see entrepreneurs make when their pivoting their offers, positioning or entire business models is going ghost mode.

Not marketing themselves at all. Hiding from their communities. And externally going through a content crisis.

Just because you’re going through change — doesn’t mean you can’t share it.

Embracing the middle phase of a journey is what most people actually want to see. Not just the perfect, final outcome.

So let’s say you want to stay relevant. Not ghost your community.

What should you do instead?

Depending on what you’re changing… I have some ideas for you.

Building out a new offer?

Share why it matters. Show behind-the-scenes moments. Tell us how it’s different from what you’ve done before — even if it’s not “launch ready” yet. 

Pivoting into a new niche?

Talk us through it. What inspired the shift? What feels exciting about this next chapter? You don’t need it all mapped out. Just let people in on your thought process. 

Rebranding your visual identity or website?

Sneak peeks. Color palette choices. Choosing fonts at midnight. Take us along for the transformation. Make it fun and meaningful. 

Accomplished a huge milestone?

Don’t just post the highlight. Break down what it took to get there. Share what you learned and what’s next. 

Learning something new?

Document it in real-time. The messy, the awkward, the ah-ha moments. That’s the good stuff. That’s what makes you human and relatable. 

The content doesn’t need to be perfect. What helps bring your community along with you, no matter what direction you head in next, is communicating and sharing the process.

Enjoy these tips? I can help you build a more in-depth, personal and strategic content plan to share your pivot with your community — while you’re still figuring it out.

Check out my course — Pivot Proof.